At present, the on selling instant vermicelli in Chinese market such as Yunnan Cross-bridge Rice Noodle, generally need to soak in hot water over 85 degree for 3 to 5 mins before eating, which is a kind of instant rice noodles with better rehydration. However, there is a new kind  of instant rice noodles Banh Hoi risen in United States and Canada, commonly known as Banh Hoi Rice Vermicelli. It is only need to put into hot water about 40 -50 degree for about 1 mins to eat, much more convenient and easier. It is no doubt that it will be a new and popular instant rice vermicelli product in Chinese market soon. Below is the introduction of Banh Hoi rice vermicelli’s characteristics, related conditions and the feasibility of the development of such rice vermicelli in China. 

The product in Image 1 is the dried Banh Hoi rice vermicelli sold in North America, produced in Viet Nam, 340 grams per pack, the price of each pack is USD 2.09, that is about CNY 13.7. There are about 31 pieces of powder in each pack, and each piece is about 11 grams. The ingredients and how to eat are marked on back of bag.  

From Image 2, we can see the vermicelli block is very thin, corrugated and intertwined one by one irregularly. The width of vermicelli block is almost same to be 68mm. There is a slight difference in length, and each piece is about 114mm long. The average thickness of each piece is 3.5~4mm. Such rice vermicelli is very thin, with an average diameter is about 0.46mm, the main ingredients are rice, water and salt, but some manufacturers said tapioca starch is generally added as an adjunct.  
Banh Hoi Rice Vermicelli is not only available in supermarkets and online, but also in Viet Nam restaurants in North America. There are tens of thousands of Viet Nam restaurants in North America, and almost all Viet Nam restaurants can also eat Banh Hoi rice vermicelli, and the menu can choose chicken, pork, beef or shrimp for about $10 per serving. As we can see from the reviews of the restaurant by foreigners, the Banh Hoi rice vermicelli is not only loved by Asians, but also by Europeans and Americans.   

The history of Banh Hoi Rice Vermicelli: 

Banh Hoi rice vermicelli is a traditional staple food in Viet Nam, both North America and Viet Nam call it Banh Hoi, Chinese translated as "ask cake", Hong Kong commonly known as "Banh Hoi rice vermicelli", originated in Binh Dinh province in the south-central coastal region of Viet Nam. Residents of Binh Dinh province can eat this rice noodle for three meals a day. The traditional method of marina rice noodles is like Figure 3, where each piece of fresh, cold marina rice noodles is rolled up and topped with sautéed leeks before serving. Because Binhai rice noodles are easy to cook, flexible and delicious, they have been widely spread in Viet Nam. Later, "Binhai" rice noodles were eaten with a variety of meats, especially roast pork and duck, and then with seafood and beef. In Viet Nam, merchants mainly sell semi-wet and dry fresh coastal rice noodles, which they sell in a bamboo basket covered with plantain leaves. Fresh coastal rice noodles can only be stored for one day, and in order to increase the shelf life, merchants dry them and make them convenient ready-to-eat rice noodles, which are exported overseas.

Prospects for Banh Hoi rice vermicelli in the Chinese market
Through the experiment of this product, we found several characteristics of Banh Hoi rice vermicelli, the first is that it has very good rehydration and only needs 1 minute of soaking before eating. The second is that it is not easy to paste the soup after cooking. The third is that the vermicelli is flexible and has a good taste, compared to the instant rice vermicelli on the market that require 3 to 5 minutes of hot water soaking, one minute is enough to attract most consumers. Although Banh Hoi rice vermicelli are not available in China at present, we can make similar products and put them on the market by studying the process and characteristics of this rice vermicelli. It is believed that this kind of product will have a good market prospect in China.